intermediate snowboarder 🏂 United Kingdom
Brett
Jan, 30 2026
Mayrhofen is one favourite places on this planet! It feels properly Alpine and genuinely welcoming the moment you arrive in the town. Set in the stunning Zillertal Valley along the Ziller river (which is a site to behold itself) and surrounded on three sides by dramatic mountains, it's become our family's absolute must destination each year and when I say the kids LOVE it, I mean they start asking when they're going back before we've even unpacked our suitcases at home.
Mayrhofen itself is compact, quite lively and so easy to navigate, with everything off of one High Street. It has a brilliant mix of traditional Austrian charm and modern facilities dotted all over the place. There's loads of cafés, bars and restaurants all within walking distance of your hotel, and the choice of food is fantastic! You can even choose a different style cuisine everynight of the week (thought Schnitzel and Strudel are the most tempting for me), everyone in the family finds something they genuinely love at breakfast and the variety means we never get bored plus the quality is consistently excellent and each place has its stand out dish!
Access on to the mountains is easy peasy, with the Penken and Ahorn lifts in the middle and top of the High Street, and the super modern lifts means you're up in the Alps within minutes. The ski schools here are absolutely ace (SMT being out fave), the instructors are so patient, fun and brilliant with kids (our 4 year old was better than his mum by the end of the week he did lessons). He’s come on leaps and bounds every visit. Also the scenery is genuinely jaw-dropping (I would say that as well as Mayrhofen was the first place I went up a mountain). My absolute favourite place on the mountain is the Schneekerhutte, great food, drink and views where it feels like you’re on top of the world.
But it's not all about the slopes. The swimming pool facilities at Erlenisbad are a huge hit with the family and a perfect way for winding down after a day on the mountain or for those rare rest days. There's also plenty of entertainment in the evenings to keep everyone happy, from traditional music nights to escape rooms to events throughout the season (Altitude Comedy Festival being the best - though we do need a babysitter to go see the shows in the evening).
What really stands out about Mayrhofen is the atmosphere. It's friendly, fun and international without losing its identity, it also has a brilliant energy year-round. It feels like a place genuinely built for people and families to enjoy themselves without being tacky or overdeveloped (or too pricey)
I'd happily recommend Mayrhofen to anyone, and I do a lot! But especially to families, people new to skiing or wanting to learn to ski. It's somewhere that ticks every box: mountains, culture, great food, outstanding facilities for kids, and a proper sense of Mountain madness all rolled into one. It's somewhere you visit once… and then start planning your return before you've even left. For us, it's become more than just a holiday destination, it's the place on earth our kids love most. And honestly, we feel exactly the same.